IDG Print Publication: CIO Asia

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CIO ASIA

QUICK FACTS

Brand:	CIO
Regions:	Asia / Pacific
Countries:	Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Thailand
Frequency:	Bi-Monthly
Circulation:	5,821

AUDIENCE PROFILE

Target Audience:
C-level Executives

Audience Description:
CIO Asia's audited circulation reaches out to the strongest audience of top management executives (C-level executives) in the region who can be viewed as the IT steering committee. These executives define IT strategy to deliver corporate objectives.

Audited circulation is made up of senior IT executives (47.72%), senior business executives (31.81%) and senior finance executives (20.47%).
Readers span all industries, with the top three being manufacturing (33.48%), wholesale and retail trade (11.96%), and finance and insurance (11.44%).

Publication Profile:
CIO Asia connects top management executives with business and technology innovation. CIO Asia builds the IT business case for the highest-level members of the executive suite, explaining IT’s business value in a hype-free manner that non-technical persons can understand and apply. It is aimed at the C-level leader who needs to know the business essentials of IT, with enough technical information for informed decision making. The magazine gives the budget proposer (for example, the CIO) the means to drive strategy and the budget gatekeepers (such as the CFO and CEO) the means to judge its value.

CIO Asia was first published October 1, 1999.

Advertising Information:
http://www.mis-asia.com/advertise

Where to Subscribe:
www.mis-asia.com/print-subscription

Publication Web Site:
http://www.mis-asia.com/magazines/cio_asia

International advertisers:
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email: igs_marketing@idg.com
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