Audience Description:
Look at the top tier of any company’s organizational chart. That’s where you’ll find the CIO audience. They are the leaders within their organizations: chief executive officers, chief information officers, chief marketing officers and chief security officers who have final approval and decision making authority within their companies.

Information is an essential part of the decision making processes of any business, be it for information technology buying or executing long-term strategies. These executives are the drivers of the organization and act as a conduit for the translation of business strategy to value and results. The strategic roles of these executives, especially CIOs and CEOs, encompass many business-critical areas.