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AUSTRALIAN MACWORLD
 
Screen shot of Australian Macworld

QUICK FACTS
Brand:Macworld
Regions:Asia / Pacific
Countries:Australia

AUDIENCE PROFILE
Target Audience:
Enterprise Technology
Consumer Technology

Audience Description:
A large and growing number of Australian Mac users, from home users to accountants, musicians to publishers, teachers to video producers, writers to lawyers, designers to doctors, read Australian Macworld. The Mac platform now reaches far beyond its traditional graphics and education strongholds into small to medium enterprises and even government. Anyone in Australia who wants to make the most of their investment in the Mac - and make the best purchasing decisions for software, peripherals and upgrades - reads Australian Macworld.


 
Web Site Profile:
Australian Macworld's long-awaited Web site, macworld.com.au, is the leading independent Australian Web site covering the Mac market, both locally and internationally.

With the combined editorial resources of Australian Macworld’s experts and leading international content, macworld.com.au provides breaking news, hot tips, in-depth reporting, news analysis, objective product reviews and lab testing, and compelling features on the latest Apple Mac gear, iPods and related technologies, including GPS, PDAs, printers, monitors, sound, video production, education, books – anything and everything to go with the Mac lifestyle.

Macworld.com.au is more than simply the print magazine online and is a strong partner to the magazine, complimenting the print title’s content with a range of up-to-the-minute news items from both Australia and overseas, a forum where readers are able to post their own views about what is happening in the Mac universe, expert blogs on a range of topics, a dedicated Help/Tips hub, an archive of past issues available for download free of charge and much more.

Additionally, when the iPhone hits our shores, we’ll be the first to provide our Australian audience with the complete iPhone resource center. Add to this our award-winning print magazine content, combined with forums, compelling blogs and weekend podcasts, and macworld.com.au is the premier Australian site for all things Mac.

Macworld.com.au is free to join, with registration providing visitors with a range of functionality, including forum access, comment on news and reviews functionality, blog interactivity, access to the Macworld Weekly e-mail, access to the Help/Tips area with the ability to post queries and comments, and much more.

Macworld.com.au allows users to slice and dice information how they want it, when they want it, in the form they want it, from the web, e-mail or via SMS.

Through the development of macworld.com.au and our rich content resources, we are now in a position to offer our advertisers truly unique and innovative multi-region and multi-platform ways of reaching decision makers in the Mac market, both here and overseas.

Ongoing, macworld.com.au will be supported by an extensive marketing campaign utilizing a range of print and online products, including a dedicated campaign across Australian Macworld’s 20,000+ monthly print run and regular e-mail campaigns to thousands of Macworld and Desktop magazine subscribers.

Australian Macworld was first put online on January 11, 2008.

Web Site URL:
http://www.macworld.com.au

Monthly Unique Visitors:
20,000

Monthly Page Views:
200,000

Where to Subscribe:
http://www.macworld.com.au

International advertisers:
call: +44 (0)1784 210210
email: igs_marketing@idg.com
or visit: www.idgglobalsolutions.com


If you have a general inquiry, or would like to submit an RFP, please click here.



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