Audience Description:
Research from July, August and September 2008 shows that 28% of readers are senior managers (CEOs, CFOs, presidents, vice presidents, owners, general managers, etc.), 46% are IT technical specialists and engineers, 5% are lawyers or professors, and another 2% are system administrators. The readers are from IT companies (16.6%); telecom and Internet service providers (9.3%); public administration (6.5%); banks, financial and consulting service providers (6.2%); wholesale companies (6.1%); the education field (5.8%); the construction sector (4.9%); the medical field and R&D (3.5%); and the transportation sector (2.2%).
 

• 63% of readers have a university education.
• 38.6% hold Master of Sciences degrees.
• 10% are still students in technical universities.
• 91% use the Internet on a daily basis.
• 55% have Internet access from LAN/MAN network, 30.2% from ADSL, 15% from cable modems and 11% from public WiFi.
• 4.27% have mobile Internet access from GPRS/UMTS/HSDPA networks.
• 1.5% prefer WiMAX-based Internet services.
• 56% have MP3 players, 53% have DVD players, 53% have laptop, 17.5% have PDAs/smartphones and 65% have digital cameras.