Audience Description:
The typical reader of CAP&Design is a graphic designer, art director or creative director. He or she works in a design, in-house or advertising agency in a larger city. He or she has studied graphic design and communication for two years at a design school, and takes part in or makes his or her own decisions on purchases of software and hardware.
 

• 82% are involved in the purchase process.
• 70% have university degrees.
• 66% say that CAP&Design adverts give them useful information.
• 40% are going to buy a new monitor within the next year.
• 55% read the magazine for more than 45 minutes.
• 60% will upgrade their software within the next year.