Audience Description:
The CIO reader is a corporate leader with great influence over the company’s future who is interested in technology and business. These readers are the CEOs, CIOs, CFOs, COOs, CSOs, CMOs and directors of the largest Brazilian companies.
 

• The CIO Reader:
• 84% male
• 60% 30-50 years
• 62% upper class
• Position: 69% corporate (C-level), 19% technology, 8% others (not declared), 4% not related to ICT
• Geographical distribution: N – 1.24%, NE – 3.83%, CW – 3.68%, SE – 78%, S – 13.9%
• The CIO reports to: 32% CEO or president, 31% CFO or financial director, 5% group’s CTO, 5% COO or operating director, 27% to others