Audience Description:
ARN reaches senior-level professionals in the channel community across Australia. ARN’s circulation strategy guarantees that the most senior person (managing director, CEO, chairman and director) in EVERY reseller and channel organization is receiving a copy of ARN. ARN’s circulation strategy also ensures that those additional sales and technical managers who influence the IT product buying process are also receiving ARN. This guarantees that all sales influencers within the channel are reading ARN.
 

• Traditional Dealer: 17%
• Distributor: 14%
• Value-Added Reseller: 12%
• Corporate Dealer: 10%
• Independent Retailer: 10%
• Systems Integrator: 9%
• Mass Merchant: 8%
• Service Provider: 7%
• Software Developer: 5%
• Vendor - Software/Hardware: 5%
• Direct Marketer: 3%
• Senior Management: 49%
• Sales Management: 35%
• Technical Management: 9%
• Marketing Management: 7%