IDG Thought Leaders

What Will It Take to Get More Women Execs in IT?
By Michael Friedenberg, IDG Enterprise
Women make up half the U.S. workforce but only 25 percent of the technology industry. Yet in recent months, there is some promise and a surge of hope.

How CIOs Can Help Facilitate Systems of Engagement
By Michael Friedenberg, IDG Enterprise
As the U.S. economy begins to brighten, it’s reassuring to see spending in the manufacturing, retail, financial and healthcare sectors starting to respond. Conversations within the IT leadership community also seem to be lightening up, as IT priorities are rebalanced to include strategies for revenue growth and customer engagement.

Why Smart CIOs Channel Steve Jobs
By Michael Friedenberg, IDG Enterprise
While there are many things to question about Jobs’ approach to business, you can’t argue with his knack for melding tech and design. Is it time to bring back the importance of the user experience?

2012: A Year of Momentum
By Bob Carrigan, IDG Communications
Despite the proliferation of media choices, marketers’ fundamental media planning questions remain the same. Is the audience one that we are targeting? Does the media partner produce trusted content? Is the content available where we need it?

The Thought Leader Interview: Bob Carrigan
Strategy + Business
Of particular interest to us have been Carrigan’s thoughts on revenue and business models; too many companies, he argues, are still thinking of media as an enterprise supported by subscriptions and ad revenues.

Why Big Data Means a Big Year for Hadoop
By Michael Friedenberg, IDG Enterprise
You can’t have a conversation in today’s business technology world without touching on the topic of big data. Simply put, it’s about data sets so large-in volume, velocity and variety-that they’re impossible to manage with conventional database tools.

B2b marketers need to keep sales enablement at the top of their to-do list
By Rich Vancil, IDC
What is “sales enablement”? In IDC's research, we observe the broad and long process of how marketing assets are created, and then how those assets are provisioned and used by the selling teams.

IT: The Constant Within Economic Unrest
By Bob Melk, IDG Enterprise
When issues such as overseas instability emerge as a pressing concern, people tend to become more cautious with unpredictable investments, but what about the constants?

All Aboard the All Digital Train
By Matthew Yorke, IDG Global Solutions
According to a recent survey by IDG Research Services, both buyers and sellers of technology are united around digital and mobile.

Germany and US in B2B Publishing: A Comparison of Allies
Excerpt by Bob Carrigan, IDG Communications, from 2011 Yearbook of the German Trade Press
The Americas and EMEA dominate what industry analytics firm Outsell calls “Information Industry” revenues, with a combined 78% share.

Why It is Time to Socialize Your Business
By Matthew Yorke, IDG Global Solutions
What we are witnessing is a shift in how we communicate, how we find products and services, how we make purchases and on some level how we live.

Evolve to Where Your Customers Are
By Michael Friedenberg, IDG Enterprise
Media audiences continue to embrace new technologies and social media and react positively to sophisticated and targeted content.

The Mobile Promise
By Matthew Yorke, IDG Global Solutions
For IDG 2011 has been a breakout year in mobile; we have developed and implemented mobile campaigns for clients across the world with fantastic success.