Special Report: How to Sell Sponsored Webinars -- Pricing & What Sponsors Want

Although media analysts only predict a modest 4-5% increase in overall B-to-B ad revenues this year, online B-to-B publisher ad media revenues will increase by about 25%. The hottest ad unit right now? Sponsored webinars. Webinars (sometimes called webcasts) are online seminars containing both audio and visual content broadcast to a live audience and/or offered in an on-demand (recorded) format. "We realized that the guy who actually bought this didn't get anything – it was the sales person who got the leads," says Kevin Normandeau, EVP Business Development & GM Online for IDG's Network World. And, given the disfunctional relationship between sales and marketing at many companies, this can mean your sponsorship buyer may not have the power to buy another one. IDG gives the sponsor's marketing VP and ad agency a webinar campaign summary report which includes stats on the volume of leads, where they came from, and a breakdown of demographics. "This helps secure the sale at all levels in the organization."

Source: Marketing Sherpa

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882