Publishers take steps to remain relevant in a converging world

“Contextual relevancy still reigns supreme when it comes to connecting with an audience,” said Mike Kisseberth, CEO of IDG's PC World and MacWorld, during an industry leader panel. “It starts with a unique brand voice,” he said, noting that media companies need to establish an authentic brand that comes from having authority in an industry and providing relevant content to readers.

Source: Media Business

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Howard Sholkin
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