IDG Mailers, Gifts Highlight Quality

IDG Communications Inc., a leading publisher of technology magazines, broke its first direct mail effort in more than five years. The business-to-business campaign combines a marketing appeal to its leading advertisers, agencies, lapsed clients and prospects with pertinent luxury gifts in an effort called "Quality Counts." The Other Agency, Newton, MA, handles the campaign. "We're trying to make the connection between the notion of quality and IDG brands," said Bob Carrigan, Framingham, MA-based president of IDG Communications for U.S. publishing.

Source: DM News

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882