Simplify the integrated sale Salespeople—and potential customers—need help winnowing down the growing options

B-to-b media sellers have more offerings with more components and more complexity than ever before. So what can publishers do to help salespeople sell print, online, custom media, events and the integration of some or all of these components without overwhelming salespeople or their clients?

Source: BtoB

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
508-988-7696