IDG expands global events; Using international partner network, firm plans to extend brand with overseas shows

Highly targeted niche events continue to succeed while the horizontal "mega-shows" remain wobbly, so business media companies are looking at other ways to expand the events they produce. That increasingly entails crossing international borders. IDG World Expo Corp. is one organization that is increasing its commitment to business expansion through acquisitions of niche events, as well as exporting its vertical trade shows to other countries. The company produces trade shows and events for the IT industry, including Bio-IT World Conference+Expo, LinuxWorld Conference & Expo, Macworld Conference & Expo and Real Time CRM Solutions.

Source: Media Business

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882