Consumer Switch Banks Because of Identity Theft

A new study, released by IDC, by the independent research and advisory firm Financial Insights, measured the impact of identity theft on consumer fears and on their banking and online behaviors. Sophie Louvel, research analyst at Financial Insights and author of the report, said "Close to 60% of U.S. consumers sampled in January 2005 expressed concern about identity theft, and close to 6% admitted to switching banks to reduce their risk of becoming a victim of identity theft. Identity theft incidents have been taking their toll on banks and their customer relationships."

Source: Center for Media Research Brief (MediaPost)

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882