10 Strategies for attracting C-level execs

It takes more than a marketing campaign to motivate corporate officers to attend shows. Producers like Gartner make a compelling argument by offering quality content, exclusivity, peer networking and incentives that prove their value. CXO Media (http://www.cxo.com), an IDG company, skillfully built its six conferences for chief information, security and marketing officers, knowing that time is the resource least available to them.

Source: Expo Magazine

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882