Looking at lead generation as education, not sales

Frank Cutitta returned to IDG in February as general manager of IDG Connect, a lead-generation unit with access to IDG's vast database and global content. Before he left IDG in 2003 to become CEO of the International Advertising Association, Cutitta served for nearly 20 years in various corporate management positions at IDG. After two years at IAA, he founded the Center for Global Branding and led it as CEO before rejoining IDG.

Source: Media Business

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
508-988-7696