Normandeau has big plans for Network World VP’s goal: Raise online revenue to equal print

Kevin Normandeau thinks of himself as a marketing executive but admits that when a conversation turns to technology, he can walk the walk. “Sadly, I do,” he said, “I do understand. ”His knowledge of technology as well as his marketing successes at AOL landed Normandeau in April at Net-work World, where he was named VP of its online division, Network World Fusion (www.nwfusion.com).The move is a homecoming of sorts for Normandeau, who earlier in his career spent a decade at International Data Group, first in list services and then at PC World. In 1999, he moved to AOL, where he helped define and implement the marketing strategy of AOL’s Computing Channel. Last year, as New England regional director for AOL Network Sales and Solutions, he increased sales for the region by 150% over the previous year. The opportunity to return to IDG, particularly to Network World, was too good to pass up, he said, given its reputation for innovative online advertising products. Yet Normandeau already is tinkering.

Source: BtoB Media Business

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Howard Sholkin
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