SocialMedia Unveils New Interactive Ads, Scores IDG As Partner

Social interaction is one of the driving forces behind the web right now, with Twitter and Facebook both growing at phenomenal rates. But outside of social networks, advertisers have largely failed to get in on the action - on most web pages, banner ads usually consist of a flashy logo and maybe some clever text, without any content that is actually personalized to you.

Source: TechCrunch

For more information, please contact:
Susanna Hinds
susanna_hinds@idg.com
617-239-7817

Howard Sholkin
howard_sholkin@idg.com
508-988-7696