IDG plays the ROI game. Dolaher to lead the split of giant gaming trade show E3 into consumer, b-to-b events

Mary Dolaher managed the video gaming industry trade show E3, or Electronic Entertainment Expo, from its launch to its most recent incarnation as a 400-exhibitor, 68,000-attendee behemoth. The May 2006 show boasted ROI-busting, $10 million booths with enough bling and consumer appeal to leave key industry buyers waiting in line?and the hosting Entertainment Software Association promising to trim the fat in 2007.

Source: Media Business

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882