It's Great to Integrate; Organizers strive to improve capability of established Web sites

When David Korse took over as president and CEO of IDG World Expo two years ago, he was concerned about the company's show Web sites, which were all hosted and serviced by an outside application service provider. "We had no control over any of the content or graphics. Changes took a long time and were expensive to make," he said. "There was also the risk that the company wasn't financially secure enough."

After considering several options, Korse in October 2003 hired FuelDog. The vendor's Javelin database management system was up and running by April of the following year. Just two months later, the outside ASP IDG had been using went out of business. The new system allows all the stakeholders, from operations to public relations to sales, to easily update the site as needed. Changes made are carried over to all departments. For instance, the person drawing up the floorplan can tell when more space has been sold.

Source: Tradeshow Week

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882