Traditional revenue sources remain unpredictable, so publishers are seeking new ways to keep growing

Midway through the year, b-to-b media executives are a little less optimistic about 2005 than they were six months ago, and they are approaching the 2006 budgeting process in a tempered mood. In general, industry leaders are projecting revenue increases for this year, even in print advertising, but their hopes for accelerating growth rates seem to have petered out.International Data Group’s (IDG’s) fortunes are tied to the IT business. "IT vendors have had some shaky quarters, but this year has had more good news than bad," said Bob Carrigan, president of IDG Communications. "It’s certainly more stable than the beginning of the decade. We’ve had some modest growth in print advertising, with significant growth in other businesses, so it’s been a good year overall."

Source: Media Business

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882