Campaign highlights IDG’s centralized offerings for tech marketers

One of IDG Communications’ keys to success has been a decentralized approach that gives its brands a great deal of autonomy and allows them to respond nimbly to their respective markets. That approach, though, has not made it easy for marketers to find and leverage all the assets IDG has to offer as a company, said Matt Yorke, senior VP-sales and marketing for IDG.

Source: BtoB Daily News

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