Technology marketing and sales expenses to increase

IDC’s Executive Advisory Group forecasts an 8% increase in the average technology marketing budget and a 9% increase for the average sales budget this year. These predictions are included in two upcoming reports—IDC’s “2007 CMO Tech Marketing Barometer” and “2007 Tech Sales Barometer”—due out in April.

Source: BtoB Daily News

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882