Rethinking Business Media: A New Road Ahead

The world of magazine publishing has changed dramatically. Traditional media companies now face a harsh new reality: evolution or extinction. As users and marketers shift away from traditional legacy media to a new interactive direction, companies must develop new products, services and business models in order to survive. This transformation in the media business has been particularly disruptive to companies entrenched in a traditional publishing business model. Media companies with only a portfolio of print products, few online properties and a dependence on standard media advertising must evolve, or they will become extinct. Companies willing to look beyond their traditional borders will discover countless opportunities for revenue generation. I often say, "When you change the mix, you change the profits."

Source: FIPP

For more information, please contact:
Susanna Hinds
susanna_hinds@idg.com
617-239-7817

Howard Sholkin
howard_sholkin@idg.com
508-988-7696