Mag Spotlight: CMO

According to Rob O'Regan, the editor in chief of CMO magazine, the role of the marketing executive has changed a great deal in recent years. "Marketers were always known as these great sales guys," he said. Now, in the age of accountability and ROI, the role of these executives has expanded and become far more challenging, said O'Regan. "Senior-level marketing executives are playing a much more strategic role," he said. "They are required to be more accountable. You see a lot more MBAs, people who are familiar and comfortable with numbers."

Given this group's influence, and their growing needs, International Data Group is launching CMO magazine today out of its CXO Media Inc. division. This new monthly will attempt to serve the needs of the new, business-savvy CMO, which O'Regan said is underserved by current advertising and marketing magazines. "There are a lot of publications that cover various niches of marketing," said O'Regan. "This is the only one that takes a strategic perspective through the lens of CMOs."

Source: MediaPost

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882