Three simple rules for generating great response

Back in 1872 a gentleman by the name of Montgomery Ward sent out a catalog to sell hoop skirts and paper collars, thereby ushering in the modern era of direct response. Richard W. Sears followed with his catalog in 1887. I can still recall as a kid pouring over the Sears catalog and choosing what I wanted. For years I thought that you didn't have to shop. Clothes just appeared at your door. That is power. Ultimately it was a lesson in response. Now, as a marketing professional in the list business, I know how complicated it is to get that response.

Source: BtoB

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882