IDG World Expo launches custom events division

Framingham, MA-based IDG World Expo is launching IDG World Expo Custom Events Group, which will produce events for individual companies and will be managed by Mike Healy, Group Vice President. Healy has more than 15 years of experience in the IT events industry. He's launched conferences and events for groups such as Forrester Research and Ziff Davis Media. Prior to working for IDG World Expo, he ran events for Nashville Network and Star Search. The group will augment the company's traditional business such as Macworld, LinuxWorld and Bio-IT World, but will offer show management services in a smaller and more personal matter. “One trend we see is that IT companies, on average, are increasing their allocation of marketing dollars for events – and even more so for their own onsite events,” says Michael Gerard, Research Director of IDC's CMO Advisory Service.

Source: Expo Web

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882