IDC: Tech marketing investment climbs. Software firms lead the way as spending growth is projected to hit four-year high

Tech marketing spending will increase by 7.5% this year, the highest growth rate in four years, according to an August report from research company IDC.

Source: B-to-B

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882