The Wizardry of Web 2.0

Face it. You could have the most loyal customers on the planet, but if you send too many marketing messages, they won’t get read. Inundated with e-mail and overloaded with information, people are surfing the channels that let them accomplish business goals quickly and efficiently. Your show won’t be on their radar if you don’t establish a year-round presence in their space. Event producers are using Web 2.0 tools to cut through the channel noise and engage people at a personal level, form real relationships and build branded communities that become a 24/7, 365 resource.

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
508-988-7696