Webcasts with distinction; Facing increased competition, producers must differentiate and manage expectations

Educational presentations delivered over the Internet-called Webinars, Web seminars or Webcasts-have proven themselves to be an effective way to convey information and an engine for lead generation. Although adoption rates vary from industry to industry, Webinars are increasingly built into advertisers' marketing plans. In the technology space, some media companies host hundreds of Web seminars each year. Meanwhile, as the b-to-b media are challenged to differentiate their Web seminar offerings in an increasingly competitive marketplace, debates over live versus on-demand and audio versus video become strategic ones. IDG's Network World will do more than 50 Webcasts this year, according to Neal Silverman, exec VP-events & executive forums. "It's a revenue stream of over $1 million,"he said.

Source: Media Business

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882