How E3 got its groove back

Two years ago, the Entertainment Software Association decided that its E3 convention was getting too big and too costly to manage. It changed venues, and tightened admission policies to only allow a select group of attendees. Attendance was upwards of 60,000 in 2006, but in 2007 it was limited to 5,000. Unsurprisingly, a number of studios opted to not even go to the next year's E3, as it would only garner a fraction of its former attention.

Source: Beta News

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