Top Performers: Life on the Cutting Edge

To survive and thrive in the tradeshow business, certainly you have to be competitive. However, rival shows or companies are not the only challenges. There is the inevitable march of time; there is the fact that almost every day a new technological advancement could render what you did yesterday obsolete. In the tradeshow business, there are attendees who see no reason to return this year to the same show they visited last year; there are new markets springing up in new parts of the world. And, of course, there are exhibitors who always want more of, well, everything.

Source: Tradeshow Week

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