With CMO Launch, IDG’s CXO Puts Marketers in the C- Suite

Today, with a cover line of “Pressure, what pressure?” a new B2B magazine—a rare thing nowadays—is launching into a B2B advertising market that seems intractably flat. This daring startup, backed by IDG’s CXO Media division, is titled CMO after a new corporate species, the Chief Marketing Officer. CXO Media has already carved out the vaulted “C Suite” as its market, with 17-year-old CIO (chief information officer) and two-year-old CSO (chief security officer) targeting chief-level corporate executives. But, like the chief security officer, a corporate title that almost didn’t exist before 9/11/01 raised the issue of security to the highest strategic level, the chief marketing officer title is relatively new to corporate parlance. So, in addition to the various battles a startup always faces, CMO is challenged to define this audience and abet the raising of marketing—which has long suffered from its hard-to-measure “soft” impact in contrast to hard dollars—to a function worthy of “chief” status.

Source: Min's b2b

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882