Two 'I's in media better than one

Developing China's print media has long been an aspiration for the world's leading publishing houses. Rising wages and the accompanying spending power for urban dwellers on the mainland and the growth of luxury brands, have paved the way for the development of consumer magazines. Elsewhere, the growth in the nation's industries has created a similar market, but in this case, for trade publications. Reed Business Information's (RBI) alliance with International Data Group (IDG) in May this year has placed the largest business-to-business publisher in the US at the centre of China's nascent market for business-to-business information and trade publications.

Source: China Daily

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Howard Sholkin
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