Why is bounce processing not enough for successful e-mail campaigns?

Bounce processing is a key component of overall list hygiene strategy. Doing it properly has a significant impact on your deliverability and overall sending reputation.

Source: BtoB Email Marketer Insight

For more information, please contact:
Susanna Hinds
susanna_hinds@idg.com
617-239-7817

Howard Sholkin
howard_sholkin@idg.com
508-988-7696