B-to-B: Integrated and Poised for Growth

With more than 20 years of experience serving the audience reach needs of B-to-B marketers, IDG List Services President Deb Goldstein pretty much has witnessed many of the big trends that have shaped the current B-to-B climate. She was one of the frontrunners in the development of e-mail lists, and has worked with industry associations and professional groups to establish protocols for this marketing tool. Target Marketing Editor in Chief Hallie Mummert learned that the buzz at the recent DM Days conference among list industry members was that "B-to-B is doing better in terms of growth potential than B-to-C." Here, Goldstein shares some other observations on-and predictions for-the present and future of B-to-B list marketing.

Source: Target Marketing

For more information, please contact:
Howard Sholkin
howard_sholkin@idg.com
617-239-7882