DEMOfall 09 Showcases Significant New Emerging Technologies; Program Focuses on Advancements that Connect People Virtually, New Communication and Scheduling Tools, Fun Consumer Products and Services, Innovative Mobile Applications, Tools to Help Manage Finances, and More

SAN DIEGO, CA. - September 22, 2009 - The technology industry's elite DEMOfall 09 conference kicked off this morning with a state-of-the-industry address given one final time by Chris Shipley, DEMO's executive producer, who was also joined by Matt Marshall, co-executive producer. Now in its 19th year, the semi-annual DEMO conferences are launch pad events for the newest and best products in emerging technology, and this year's DEMOfall is no exception. Over the next two days, the DEMOfall 09 stage will host the launch of 56 demonstrators' new technologies as well as 14 early stage and pre-launch mode AlphaPitch companies, a brand-new program debuting at the conference.

DEMOfall 09 was watched live powered by BitGravity by viewers throughout the USA, Europe, Asia, South America, Australia and Africa including major innovation centers like India, Japan, China, India and Israel as well as Slovakia, Uzbekistan, Malaysia, Vietnam, Thailand, Peru, Columbia, Guatemala, Ethiopia, Egypt, Morocco, and dozens of other countries. The live stream expands the world-famous DEMO networking event's reach of this year's demonstrator participants to a global audience. The conference will be streamed live beginning at 8:00 a.m. Pacific Time on Wednesday, September 23, at www.DEMO.com[http://www.DEMO.com].

"I am both encouraged and inspired by the dynamic, exceptional group of companies debuting here, despite the range of economic challenges we are facing on a global scale," said Matt Marshall, Co-Executive Producer of the DEMO Conferences. "I see endless possibilities for the array of innovation coming out of here, both from demonstrators and AlphaPitch companies."

This year's DEMOfall product debuts include everything from a mobile application helping online dating users validate their online interactions to a next-generation mobile navigation application to an onsite, at-work kiosk offering financial services to an online "life recorder" compiling all communications in one place. Today's introductions included technologies designed for:

-- Delivering advancements with new communication and meeting tools;

-- Helping people manage their personal and business relationships as well

as streamline online communication and scheduling;

-- Increasing advancements in consumer technology possibilities; and

-- Keeping people both online and off safe and protected in today's

changing world.

Highlights from today's technology introductions include:

Technologies that Create Virtual Spaces

-- Hewlett-Packard's HP SkyRoom - affordable HD-quality

videoconferencing software with full collaboration for instant

face-to-face meetings.

-- Micello, Inc. - Google Maps inside a building. We provide maps of

interesting places that people visit: shopping malls, convention

centers, college campuses, theme parks, stadiums, and many more, and

allow our users to navigate and explore these places right from their

mobile phone.

-- Third Iris Corporation's VIAAS - a video-surveillance tool with the

simplicity, functionality, and TCO advantages of SaaS, including

real-time streaming, archive access, and more.

-- Fuze Box, Inc.'s Fuze Meeting - the only cloud-based collaboration

technology to combine high-definition content, social contact

integration and mobile technology to deliver a real-time meeting

experience.

-- TravelTrac - smartphone remote mobile applications supported by

automatic Web hosting tools that enable travelers to share their global

adventures "as they happen".

Tools that Keep People Connected

-- MyOwnRealEstate.com Corporation - a first-of-its-kind property

management service website that works through a centralized server,

delivering software as a service online.

-- WhoDoYouKnowAt, LLC - a service that helps people leverage their

relationships for personal, business or civic gain with a private

networking application the user controls.

-- Lunchster, LLC - an application that helps people stay in touch with

nearby friends by automatically scheduling lunches and seamlessly

integrating with Outlook, iCal, and Google Calendar.

-- Tungle Corporation's Tungle for iPhone - an iPhone application that

allows people to share calendars, see who is free, overlay schedules to

find ideal meeting times and more, regardless of others' calendar

systems.

-- Rseven Mobile, Inc. - a "life recorder" that aggregates from a

person's cell phone all their calls, emails, texts, and images and

presents them in a timeline format on the Web.

-- dotSyntax's Digsby - an easy-to-use desktop application that helps

people save time by managing their IM, email, and social network

accounts all from one location.

-- Traackr's A-List - a set of tools that identify the most

influential people online for any given market segment or topic and then

delivers full profiles to PR & communication professionals.

-- Waze, Inc. - a free mobile navigation application that allows drivers to

generate live maps, real-time traffic updates and turn-by-turn

navigation. Drivers can also actively create content and update other

users on traffic accidents, construction, and more.

Fun, Innovative Consumer Products

-- MyVocal Holdings, Inc. - a mobile audio service for commuters and

travelers that produces high-quality audio versions of Web content that

is as easy to access as dialing the phone.

-- TuneWiki's LyricsLegend - a monetization platform that converges

music, mobile, games and advertising into a system that delivers

engaging music games available for the iPhone and other mobile devices.

-- YiqYaq's RadioWeave - a personalized, community-based online radio

network that allows users to blend audio streams into a personal radio

channel that goes beyond playlists and social RSS feeds to deliver a

rich interactive experience that is easy to create and consume.

-- Enthusem.com - an online greeting card site that lets users send

personal printed greeting cards that seamlessly tie in online content

such as video, audio and Web pages at a low cost.

-- Twirl TV, LLC - a browser gateway that brings the virtual living room to

the YouTube on-demand generation via a four-foot social TV experience.

-- Emo Labs Inc.'s Emo Invisible Speaker Systems - an invisible

zero-footprint speaker system that uses Edge Motion audio technology, to

change the way consumers experience multimedia content.

-- Hand Eye Technologies, Inc.'s HIT (Hand Eye Interactive Technology)

- a personalized interactive gateway that enables consumer smartphones

to point, click and interact with digital content they are watching on

TV.

Technologies to Drive Safety and Security

-- Armorize Technologies' HackAlert - a hosted Web malware monitoring

and detection service (SaaS) that immediately notifies subscribers if

their website is compromised.

-- Webroot's Internet Security Complete - a hybrid desktop/Web-based

software solution that provides consumers with real-time threat defense,

identity protection, password management and file sharing from any

computer or smartphone.

-- Intelius, Inc.'s DateCheck - a free mobile application that lets

online dating users identify the validity of who they are interacting

with online via name, number or email address.

-- MicroAssist, Inc.'s EthicsEd - an e-learning solution and course

that trains educators to identify inappropriate behaviors that put

children at risk from sexual predators, and cues them to the

unintentional actions that may harm not just kids but teachers'

careers.

Services and Tools on the Finance Front

-- Freeddom Tecnologia e Servicos S/A Mobile Payment Platform - a complete

mobile payment platform, capable of handling the entire cycle of

payments from acquiring transactions to settling and clearing at a very

low cost.

-- MoLo Rewards, Inc. - a mobile electronic coupon service that facilitates

the redemption and use of loyalty rewards and coupons by consumers in a

mobile green environment utilizing Near Field Communication (NFC) Radio

Frequency Identification (RFID).

-- Point of Wealth Systems' Point of Wealth Register (POWR) - the

first onsite, at-work kiosk that offers financial services to

cash-compensated employees.

-- Cazoodle, Inc.'s Shopping Search - the first and only organic

shopping search that connects shoppers from any website or any

real-world store they shop at to better offers from online merchants.

-- Piryx, Inc. - a social commerce platform that offers people a single

technological environment where candidates, political action committees,

nonprofits, small businesses, local governments, donors, voters, buyers,

and sellers can collaborate and conduct branded commerce online.

-- Cortera Inc.'s Credit Exchange - a community-based search engine

that brings transparency and greater relevance to the credit ratings of

small businesses by blending traditional credit data about companies

with payment experience reviews from members of the Cortera community.

Platforms to Improve Day-to-day Life

-- Hevva, LLC's Local Dirt - the first nationally integrated platform

for buying, selling, and finding local food.

-- TotalTrainer, LLC - an on-demand personalized training and nutrition

platform that lets gyms and health clubs optimize fitness results,

increase revenues, retention and member satisfaction via a smartphone

Web browser.

What's New at DEMOfall 09

For the first time at DEMO, in combination with the traditional demonstrator class program this season, DEMOfall is showcasing its new AlphaPitch demonstrator program, where 14 early stage entrepreneurs and pre-launch mode companies have 90 seconds to share their prototypes to the critical DEMO audience.

Highlights from today's AlphaPitch technology introductions include:

-- Sarithi Local Mart, LLC - a Neuro-based platform that helps small online

retailers compete with the sophisticated sales channels and marketing

budgets of their larger corporate competitors by enabling collaboration

among small retailers in order to create scale.

-- Keen Systems, Inc. - an easy-to-use, subscription-based hosted service

that lets printing companies sell online, accept and inspect files, and

manage all customer communication, billing, scheduling and shipping.

-- Cardagin Networks, Inc. - a proprietary mobile advertising platform that

empowers local business owners with tools to dynamically and quickly

create personalized promotions specific to individual customers.

-- Diditz - a hassle-free channel for Facebook users to quickly convert

their existing Facebook albums and videos into indexed Web pages which

can be used as a tool for viral marketing, online outreach or earning

money.

-- Gelato Dating, LLC - an online stream dating service that melds

real-time search with online dating by leveraging user's online

accounts and social media channels to build a stream that updates their

account automatically.

-- Infochimps, Inc. - a central repository and marketplace for analytical

data where users can find, share or sell any dataset in the world.

-- Pinyadda, Inc. - a content sharing platform that helps content

publishers and consumers get more value from the Web by allowing users

to create personalized information networks (Pin) of trusted people and

sites from which the system automatically gathers and organizes Web

content relating to users specified interests.

-- Ringful, LLC's Personal Health Monitor - a smartphone application

that reduces healthcare costs and improves preventive care by enabling

hospitals, clinics, and insurers to build health monitoring records on

consumer smartphones.

DEMO Explores Innovation on the Horizon: Part One

On Tuesday afternoon, as the first of a two-part "Innovation on the Horizon" series, DEMO walked through a discussion about the hardware and software side of R&D Labs and explored the shifts in technology and advancements currently underway in the field. The discussion, titled "A Look into R&D Labs - Hardware/Software" was hosted by Denis Browne, SVP, Business User Imagineering, at SAP, and Aaron Getz, Product Unit Manager at Microsoft Tag.

DEMO Jams

The DEMO program continues this evening at the Harbors Edge nightclub with a live music jam session, sponsored by Cc: Betty and Porter Novelli. Attendees will mix and mingle with fellow entrepreneurs, press, and demonstrators while listening to Barry Rosenbaum from Blue Note Capital and his band on stage. The DEMOfall 09 conference continues throughout the day tomorrow with more product introductions and more in-depth discussion around the biggest trends in technology.

DEMOfall 09 Sponsors and Strategic Partners

Platinum sponsors of DEMOfall 09 are Boston Interactive, the Institute for Information Industry, the Invest in France Agency, Microsoft BizSpark, Porter Novelli, Qualcomm and Sun Microsystems. BluePoint Venture Marketing, Comerica Bank, Connect Public Relations, Cooley Godward & Kronish, National Science Foundation, NEC, NYSE Euronext, PricewaterhouseCoopers, Rothstein Kass, Silicon Valley Bank, Sixnology, Symantec, The Bogart Group, TriNet, VCNetwork and Wilson Sonsini Goodrich & Rosati are gold sponsors. Strategic Partners include Angelsoft, Guidewire Group, IDG Ventures, National Venture Capital Association (NVCA), The Demo Coach, and VentureBeat.

The official DEMOfall 09 Live Broadcast Sponsor is BitGravity BG Live(TM).

About the DEMO Conferences

Produced by IDG Enterprise events group, the DEMO conferences in the United States and China focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and 30 Alpha stage pitches. For more information on the DEMO conferences, visit http://www.demo.com/[http://www.demo.com/].

Official DEMOfall 09 Live Broadcast Sponsor: BitGravity BG Live(TM).

The DEMO community also benefits from the award winning DEMOletter. A weekly e - newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues. To subscribe, go to: http://www.demo.com[http://www.demo.com]

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG also publishes more than 300 magazines and newspapers. Media brands are in more than 90 countries and include CIO, CSO, Computerworld, GamePro, InfoWorld, ITworld, Macworld, Network World, and PC World. The company's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, OpenSource World, E3 Expo, DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 1000 IDC analysts in more than 100 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

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For more information, please contact:
Lisa Peterson
Lisa.Peterson@porternovelli.com
+1-512-241-2233