10 Data & Analytics Bloggers to Follow Today

Data is the new currency in our always changing technology environment, but it’s not easy to harness that data, or create value from it. According to the IDG Enterprise 2016 Data & Analytics research, only 26% of organizations have already deployed their data-driven projects, and 43% are still planning their data implementations.

As marketers of data focused products and solutions, it is essential that you understand what your customers are thinking when it comes to their data decisions and implementations. The IDG Enterprise research explores the goals and benefits organizations want to realize from data and analytics; however, it is important to keep current on technology changes taking place, and discussions around this important topic. To help you stay up-to-date we have put together a list of 10 data & analytics influencers on the web today – whether it’s due to their blogging, podcasts, speaking engagements, etc. – that you may benefit by following (in no particular order).


Ben Lorica – The guy who’s Twitter handle is big data, Ben is a well-recognized data influencer focusing on open source, data science and data engineering. Navigating his website, you’ll find a data science based LinkedIn group, a biweekly podcast “The Data Show,” and a series of webcasts. Ben brings a wide variety of expertise to O’Reilly Media, so be sure to follow him on Twitter @bigdata.

Gil Press – Data has been a focus of Gil Press’ life for more than 20 years. He was involved in conducting the first study to estimate the amount of information created in the world. Through blogs and research, Gil explains to others the impact data has on business, government, technology, and ultimately our lives. He is a regular contributor on Forbes and actively posts on his own website. You can follow him on Twitter @GilPress.

Gregory Piatetsky – A well-known expert in business analytics, data mining and data science, Gregory is a key influencer in the big data community. He is the president and editor of KDnuggets, and has more than 60 publications on data mining and knowledge discovery. On his website, he focuses on the latest and top data & analytics stories, along with webinars and tutorials to provide data educational services. Follow him on Twitter @kdnuggets.

Kirk Borne – Providing data and data science insight through research, consultation, blogs, advocacy and public speaking, Kirk is renowned in the data community especially as a data scientist. He brings a specialty to data & analytics due to his focus and background in astronomy, and highlights this on his website Rocket-Powered Data Science. You can follow him on Twitter @KirkDBorne.

James Kobielus – Spearheading IBM’s thought leadership projects in big data, data science, analytics and more, James is a key player in the data community. While being a popular speaker – speaking engagements include but are not limited to Hadoop Summit and Forrester Business Process Forum – and social media participant, James is a frequent contributor to InfoWorld.com via his “Extreme Analytics” blog. Keep up to date on James’ posts on Twitter @jameskobielus.

Bernard Marr – Known for his big data and KPI publications, Bernard has a strong social presence when it comes to data and analytics. Along with this, Bernard is a frequent contributor on the World Economic Forum and Forbes, and offers insight on his own website Advanced Performance Institute. Learn more about his influence and follow him on Twitter @BernardMarr.

Avinash Kaushik – Focusing his data knowledge around web analytics and customer satisfaction, Avinash is known for his blog Occam’s Razor, and best-selling books Web Analytics: An Hour a Day, and Web Analytics 2.0. He has showcased his knowledge and brought his energy to multiple speaking engagements, including the Monaco Media Forum and Ad-Tech. Find out more about his impact on Twitter @avinash.

Sharon Machlis – Executive Editor of Online & Data Analytics at Computerworld, Sharon is an everyday data-loving, social influencer. From being in the industry for over 20 years, Sharon has seen a lot of data and analytical change and now focuses on data visualization and R, which you can find on her “Machlis Musings” blog. Follow Sharon on Twitter @sharon000.

Paul Shapiro – Without data & analytics, what would our marketing strategies look like? Fortunately the digital marketer behind data, Paul takes a slightly different approach than other influencers and focuses on the analytics behind marketing; highlighting key topics like SEO, digital marketing and Google trends. In addition to his personal blog, you can find Paul featured on Search Engine Land, Content Marketing Institute and Buzzsomo. Follow him on Twitter @fighto.

Andrew C. Oliver – Holding a strong background in development and founding Mammoth Data, Andrew possesses a strong social influence around data and analytics. He concentrates on open source technology and contributes a variety of data related posts to his column on InfoWorld.com “Strategic Developer.” Learn the latest from Andrew on Twitter @acoliver.


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