10 Demand Gen Influencers to Follow Today
By: IDG | 04/06/2017
Building a pool of prospects is nothing new for tech marketers, but finding and nurturing sales qualified leads is the new normal. Fortunately, tech marketers have technology developments in areas such as data and personalization as well as the insights in building an omni-channel experience to not only welcome a lead, but build an engagement journey through content. And the time to embrace customization is now, as tech buyers are expecting customized and consistent content – 74% of IT decision-makers notice and appreciate a consistent omni-channel experience. (IDG Enterprise 2017 Customer Engagement Research).
So, what are the best forms of content that will help you get in front of your audience to build and grow necessary relationships? What are new tools, such as ABM, to help you nurture prospects? We know that 85% of IT decision-makers are more likely to consider a vendor that educates them throughout the purchase process – so it’s important to know how to do so. To help you stay up-to-date on key nurturing tactics and trends to move prospects down the funnel, we’ve put together a list of demand generation influencers on the web today who will guide you through a seamless demand gen strategy.
Alicia Esposito – Content strategist and frequent blogger for Content4Demand, Alicia is a key asset to understanding the demand gen landscape. Recent post topics include killer content creation, consumption & influencer marketing. Follow her on Twitter @AliciaFiorletta.
Brian Anderson – Brian is the news editor at Demand Gen Report, which provides B2B marketing professionals with demand gen best practices. In addition, Brian has a large presence on the site due to his daily/weekly blog posts. Learn about Brian’s posts on Twitter @G3Brian.
Dave Rigotti – Dave, VP of marketing at Bizible and founder of pipelinemarketing.com, is known for b2b marketing and demand gen insights. Not only is he passionate about marketing attribution and reporting, he values the importance of pipeline marketing. Learn more about his influence via his website, Bizible’s blog and Twitter @daverigotti.
Howard J Sewell – President of Spear Marketing Group, which shares best practices and principles in B2B demand gen, Howard has a strong background on demand generation, direct marketing and lead nurturing. He is seen as a thought leader and shares his insights on Twitter @HJSewell and by frequently blogging.
Jon Miller – A thought leader in marketing automation, predictive analytics, demand gen and ABM, Jon provides marketers with the tools they need to orchestrate a success marketing strategy. Read his posts on his blog along with the Engagio blog, and stay up to date on his findings via Twitter @jonmiller.
Lorena Hathaway – Lorena has proven her overall marketing influence throughout her 18+ year experience, spanning from strategic marketing campaigns and planning to data analysis and optimization. She has an active following on social – view her LinkedIn posts and Twitter feed @lorenahathaway to learn more.
Neil Patel – Known for his expertise in conversion optimization and traffic growth, Neil is a top influencer when it comes to creating a demand gen focused marketing strategy. Not only does Neil actively educate marketers through is blog and podcast, he is a co-founder of Crazy Egg and Quick Sprout. Follow him on Twitter @NeilPatel.
Nick Ezzo – VP of Demand Gen at Host Analytics, Nick is a true influencer in the field. Through his frequent blog posts and Twitter updates @NickAEzzo, he provides marketers with the information they need to know in order to execute effective lead generation programs. Learn more about his ideas and opinions via The Ezzo Report.
Nick Frost – With a role tied to managing and producing content at MatterMark, which focuses on growing organizations through data, Nick has a strong grasp on demand gen. Daily blogs include insight on account-based marketing, mobile communication and conversion rates. Be in the know on his posts via Twitter @thinker.
Shari Johnston – If you’re interested in an ABM blog to constantly turn to, look no further. Shari provides posts on topics such as ABM driving your content strategy and incorporating ABM into traditional inbound marketing programs via her column on MarTech Advisor. Follower her on Twitter @shariajohnston.
Interested in learning more about demand gen priorities of tech marketers? Check out this research report.