IDG Blog

2016 B2B Tech Content Marketing Report

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we surveyed: 95%. However, they face a host of unique content marketing challenges:

  • They are tasked with creating many types of content for numerous points along a complicated, multi-layered buyer’s journey.
  • They operate in an industry where buying cycles often are long.
  • They usually require a lot of time to develop an in-depth understanding of the products and services their company offers to be able to craft content that’s easy for their audiences to grasp.

Content Marketing Institute’s latest research shows technology marketers holding steady with content marketing: They’re allocating more of their total marketing budget to content marketing, and they’re using a good mix of tactics, social media platforms, and paid methods to get their content out there.

You can find the full results in ‘B2B Technology Content Marketing, 2016: Benchmarks, Budgets, and Trends—North America sponsored by IDG’.

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