Personas: We know we need to deeply understand them in order to market effectively. So, if you’re trying to reach CIOs and […]
Month: April 2016
Our current market landscape is being led by self-educated buyers, and these buyers are moving fast and marketers need to move faster. […]
Content continues to play a major role with IT decision-makers as they research new technologies, and for tech marketers as a method for […]
How are you feeling about your IT budget over the next 12 months? I ask because we have an Economic Outlook research […]
Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: […]
Do White Papers and Reports Still Matter In Content Marketing?
It’s no secret that the world of content marketing is in the throes of transformation. In a sound byte culture, people don’t just […]
When you work with statistics, it’s easy to get into the habit of presenting them with charts and spreadsheets. Unfortunately, many of […]
Native advertising is one of the fastest growing forms of advertising and projected to be a $4-billion-dollar market in 2016.* For those […]
There is a lot riding on each decision a CIO makes. This is especially true when it comes to IT investment decisions, because one wrong move can mean the difference between achieving productivity gains and a competitive edge, and a setback that’s hard to recover from.