The recently released 2016 Content Marketing research from Content Marketing Institute (CMI) & MarketingProfs shows that tech marketers continue to increase their […]
Month: May 2016
Get any two marketers together and the subject of selling to millennials is sure to come up. Those conversations usually happen in […]
Tech Vendors: Create a Connection Early in the Sales Experience
Like most CIO’s, I get messages daily from sales reps at companies that I don’t do business with currently. A few catch […]
I recently had the pleasure of hosting a CIO dinner in Palo Alto, Calif., with a dozen IT execs and one of […]
How can you create content that resonates with existing customers and attracts new ones? According to Ardath Albee, CEO and Marketing Strategist […]
This past March, we had the pleasure of hosting our 5th IDG Enterprise Engage event in Seattle, WA – a city known […]
At this year’s IDC Directions in Boston, the theme for the entire day was scale. Right from the beginning, IDC analysts focused […]
Each year within the Role & Influence of the Technology Decision-Maker study, we ask “Including yourself, which of the following groups are […]