Month: September 2016

Technology marketers are pretty much all-in on content marketing – but less than one-third feel they’re effective at it. Many are struggling […]

A few weeks back I wrote about the future of content marketing, predicting that “tomorrow’s marketing content will be highly visual, often […]

Marketers have a pretty strong track record for finding ways to promote products and services to captive audiences…adding TVs to elevators and […]

For those of you familiar with our flagship State of the CIO report, this is the time of year when we field […]

Customizing content to align with your target audiences’ information needs is one of the most effective ways to cut through the clutter […]

Bigger isnt always better.

Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG Communications, and discusses the value of carefully applying […]

Kim DeCarlis, Chief Marketing Officer of Imperva, speaks to Josh London, CMO of IDG Communications, and shares her insights on the value […]

Scott Gainey, SVP & Chief Marketing Officer of SentinelOne, speaks to Josh London, CMO of IDG Communications, and shares his thoughts on […]

Mike Marcellin, Chief Marketing Officer of Juniper, speaks to Josh London, CMO of IDG Communications, and shares his thoughts on the importance […]

Everyone in B2B marketing is talking about the importance of data & analytics, measurement, KPIs, ROI and other metrics based tactics. However, […]

Fred Studer, CMO of Gigamon, speaks to Josh London, CMO of IDG Communications, and shares his insights on creative messaging through the […]