I recently spent the weekend with my nephews and they were excited to play a game they made up with me. Some […]
Month: January 2017
Many years ago in my old neighborhood, a woman around my age moved into the small apartment above the house next […]
Insights from Inbound: The Use of Marketing Intelligence Tools
The topics focused on and lessons learned at the various sessions put on at Inbound 2016 were truly inspiring and eye-opening. At […]
When it Comes to Reaching Tech-Involved LOB, Content Tailoring is Key [Download]
The pervasiveness of technology into business has brought a new strata of Line of Business decision-makers to the fore. Buying influence often extends […]
As a marketer, we have all had moments when we burn the midnight oil or hit the office before sunrise to meet […]
If we’ve learned nothing else over the past several years, I hope that we’ve at least come to understand that security is […]
Tech-Involved Line of Business (LOB) decision-makers are complex individuals. IDG’s global study explores: The role of Tech-Involved LOB in the purchase of IT products and […]
Global media companies – or any global company, for that matter – face a complex set of challenges when they try to […]
Our 2017 State of the CIO data shows positive movement in the three KPIs I track: reporting structure, tenure and evolution of […]
Data is the global currency of marketers to deliver high-value sales and real ROI. The insights from data can identify purchasing intent, […]
As technology transforms work processes beyond the borders of IT, functional business leaders have had no choice but to devote resources to […]
Context Marketing – the Essential Complement to Content Marketing
Google the word “context” and here’s the definition: the circumstances that form the setting for an event, statement, or idea, and in […]