Month: March 2017

The Rise of ROI-Based Marketing

The digitization of marketing and the customer journey has put the measurement of marketing return on investment (ROI) front and center. The pressure on the CMO and marketing team to turn their investment in MarTech and other investments into sales gold has never been greater.

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7 Must-Know Digital Advertising Terms Explained

So many buzzwords have sprouted in the digital advertising landscape, clarity can be hard to find. We’re stepping back to take a careful look at some terminology and explore the overlap between popular marketing terms.

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A firmer grasp of ad terminology helps form a better idea of what is going on in a very dynamic industry, and helps you assess your advertising options.

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Email Marketing: Still Engaging After All These Years

In the 1990s people saw email as a somewhat novel way to communicate. Then the email blast was born, and public outcry led lawmakers to push back against waves of unsolicited commercial email with the CAN-SPAM Act of 2003. Marketers have worked hard since then to earn the trust and attention of target audiences through their inboxes.

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