When the great journalist Jimmy Breslin passed away last week, the New York Daily News republished a magnificent column he wrote on […]
John Armstrong, CMO of Zettaset, sat down with Josh London, CMO of IDG Communications, to discuss how Zettaset is currently using account-based marketing […]
The digitization of marketing and the customer journey has put the measurement of marketing return on investment (ROI) front and center. The pressure on the CMO and marketing team to turn their investment in MarTech and other investments into sales gold has never been greater.
Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how […]
So many buzzwords have sprouted in the digital advertising landscape, clarity can be hard to find. We’re stepping back to take a careful look at some terminology and explore the overlap between popular marketing terms.
A firmer grasp of ad terminology helps form a better idea of what is going on in a very dynamic industry, and helps you assess your advertising options.
Assessing 2016 tech advancements, and seeing where enterprise organizations are in their technology landscape, InfoWorld editor-in-chief, Eric Knorr, presents nine enterprise tech […]
Since launching Pipeline Activator from IDG two weeks ago, the data made available to subscribers through the service has evolved. This is because data isnt static; its representative of a moment in time.
Dan Rogers, CMO of ServiceNow, shares his thoughts on the importance of metrics-driven marketing, the dynamic relationship between marketing and culture and […]
It’s predicted that videos will be responsible for 74% of all Internet traffic by 2017¹. Tech marketers are not just sitting by […]
Ben Gibson, CMO at F5 Networks, shares his insights on how predictive marketing has helped create new sales pipeline opportunities and the […]
In the 1990s people saw email as a somewhat novel way to communicate. Then the email blast was born, and public outcry led lawmakers to push back against waves of unsolicited commercial email with the CAN-SPAM Act of 2003. Marketers have worked hard since then to earn the trust and attention of target audiences through their inboxes.
We live in a visual world. Gone are the days of black and white columns of type. Today’s modern culture expects—even demands—visual […]