Lauren Flaherty, EVP and CMO of CA Technologies, discusses how CMOs can demonstrate their contribution to a company’s growth, the importance of […]
IDG CMO Perspectives: Lauren Flaherty, EVP & CMO, CA Technologies
Month: June 2017
A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it […]
Video – One Essential Tool in Your Content Marketing Toolbox
We live in a video-centric world. According to popular stats, consumers and buyers spend 1/3 of their online time watching videos. It’s […]
Today is IDG Security Day , a global event to bring IT professionals together to collaborate in determining the best defense […]
Employees aren’t always the source of enterprise data breaches, but according to the Global State of Information Security Survey (conducted each year […]
Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized […]
Marketers have more data than ever to help them evaluate the effectiveness of their campaigns. In fact, it can feel like […]