Much has been made of balancing the art and science of marketing, but few can deny the critical role that data plays […]
Month: November 2017
As Informatica completes their recent brand relaunch, EVP & CMO, Sally Jenkins, sits down with IDG Communications’ CMO, Josh London, to discuss […]
Industry Insight – Outlining the Tech Purchase Process by Vertical Sector
As organizations continue to expand their technology toolbox, it’s important for tech marketers to understand how IT decision-makers (ITDMs) are learning about […]
LogMeIn CMO, Sean Ford, sits down with Josh London, CMO of IDG Communications, to discuss LogMeIn’s focus on digital transformation for the coming […]
Tech Leaders & Tech Marketers Agree: Attending Events is Time Well Spent [Video]
Face-to-face events create an educational environment for networking with peers and vendors, as well as overall knowledge sharing. According to IDG’s 2017 IDG Customer Engagement research, […]
AT&T Business CMO Mo Katibeh sits down with Josh London, CMO of IDG Communications, to discuss AT&T Business’ shift to a digital […]
Red Hat CMO, Tim Yeaton, sits down with Josh London, CMO of IDG Communications, to discuss Red Hat’s transformation beyond its Linux-based […]
What’s with the 80-page security questionnaire that just arrived from my new business partner? This is a common question I hear from […]