Influencer marketing is set to hit record revenue in 2018 with ROI averaging $6.50 for every $1 spent on influencer campaigns. B2B […]
What it Means to Be a B2B Influencer: Interview with IDG Influencer, Kevin Jackson
Month: March 2018
Strategic Partnerships: Offering Business Solutions for Tech Leaders
In this time of digital transformation, IT decision-makers (ITDMs) are looking for solutions to business problems, not just a single tool. This […]
A Practitioner’s Guide to Conducting Global B2B Market Research
As businesses become more global and companies expand beyond their local markets, they’re naturally eager to understand global buyer perspectives. But navigating […]
Digital Transformation Paves a More Level Playing Field for Incumbent & Startup Tech Vendors
As digital transformation disrupts traditional IT architecture, IT buying patterns are shifting as well. Notably, incumbent vendors appear to be losing their […]
Carol Meyers, CMO of Rapid7, shares how marketers can use storytelling to navigate an IPO in the latest IDG CMO Perspectives video. […]