If you are among the 63% of B2B marketers who are using personas¹, you understand the importance of targeting your campaigns. But […]
Month: April 2018
Stop Requalifying Your Leads and Drive Higher Conversion Rates
With the growing availability of robust intent signals, marketers must look beyond the standard contact business card data before delivering a lead […]
Generating leads via social media is still a new concept for many B2B marketers, but one that is showing promise. Social media […]
In today’s digital-focused culture, it is essential for organizations to enhance their technology in order to provide the best customer experience. Technology […]
As technology continues to play more of a role in all aspects of the business, Line of Business (LOB) increasingly is seeking […]
Most will agree that the B2B technology buying process is as complex as it has ever been. There are more decision-makers and […]
When a customer comes to us to discuss demand generation programs, and more specifically Account-Based Marketing (ABM) approaches, we usually start by […]
IDC’s 53rd Annual Directions Conference was nothing short of enlightening and engaging, covering the latest trends and innovations in the information technology […]
I have the privilege of speaking with tech marketers across the country about who their target customers are, their vision of that […]
Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role […]
Content marketing is not rocket science – but it can get complicated. Here are seven steps to help you create high-impact programs […]