6 Podcasts All Marketers Should Be Listening To
By: IDG | 07/17/2018
With summer vacations now in full swing, use some of your travel time (or escape from the kids) to boost your marketing knowledge by listening to a podcast. Below are six podcasts that explore the latest marketing trends, tips, and strategies along with some witty comments that are sure to make you tune in week after week. Take a minute, or twenty, and give them a listen.
AdExchanger Talks– A leading voice in ad tech, AdExchanger Talks provides its listeners with insights about how marketing is evolving. Through interviews with advertising professionals, this podcast is a fast-paced news source that covers topics ranging from digital marketing advances to up and coming technology developments. With episodes often being longer than most podcasts, a full digital transcription is also provided, making it easier for weekly listeners to follow along. Check out the podcast here.
CopyBlogger FM– Content marketing is all about engaging the right people with the right content. Well the host of this podcast, Sonia Simone, knows all about producing engaging and tailored content. The Chief Digital Content Officer of Rainmaker.FM and her marketing expert friends share emerging content trends each week. This is a great source for any marketer who is looking to improve their content marketing skills and learn more about the trends that are making the news. Listen to this podcast here.
Freakonomics– Authors of The New York Times bestselling book Freakonomics, Steven D. Levitt and Stephen J. Dubner, have taken their style of presenting unusual economic theories to the podcast side of the business. Though the entire podcast series is not specifically about marketing, many episodes discuss marketing-related topics, such as the episode “The Maddest Men of All” which features commentary from advertising experts. If you are looking for a fun and thought-provoking podcast, Freakonomics is surely for you. Interested in learning more? Tune in here.
How I Built This with Guy Raz– Being a strong marketer means having the ability to share a compelling story, whether it is about your brand, a product, or how you navigated your career up to this point. This NPR podcast is all about storytelling and explores how some of the world’s best-known brands were built. Host Guy Raz talks to entrepreneurs and innovators to learn what it takes to build a company from the ground up. His guests range from individuals from restaurants such as Chipotle, to social media platform Instagram, and everything in between. Learn about these compelling stories here.
Marketing Over Coffee– Recorded weekly in a Boston coffee shop, this podcast discusses the intersection of marketing and technology in a conversational tone. Hosts John J. Wall and Christopher S. Penn cover a variety of topics, from social marketing, to copywriting, search engine optimization and more. Beyond their expertise, John and Christopher often interview industry experts to give listeners “marketing tips and tricks that you can only get from casual conversation outside of the office.” Listen weekly here.
The Science of Social Media – We have moved past the thought that social media is “free marketing,” but making social media work is still eluding many marketers. Fortunately, the employees at social media company Buffer have complied tips and tricks targeted at novice marketers and advanced professionals alike, making it a podcast that is relevant to marketers with any skill set. Not only do they focus on content and strategy, but the hosts also discuss in detail the importance of metrics and data when it comes to using social media as a marketing platform. Check out their tips and tricks here.
If you have a podcast that you are addicted to, then you know the power of this form of content. Busy tech decision-makers are becoming listeners too. According to the 2017 IDG Role and Influence research, 19% of tech decision-makers listen to podcasts to keep up-to-date with the latest technologies. The audio format and ability to listen on the go make them a great educational tool. Interested in sharing your story or building relationships through a podcast? IDG’s content marketing experts are here to help you build a resource that your customers and prospects will look forward to hearing more from. Explore our podcast solutions here.